U.S. District Court, Eastern District of Pennsylvania

The Eastern District of Pennsylvania ruled that MEDDPICC — a widely used B2B sales qualification methodology — is a generic term that cannot be trademarked, ordering the USPTO to cancel the registration and dismissing all counterclaims with prejudice.

Eastern District of Pennsylvania holds that MEDDPICC — the widely used B2B sales methodology acronym — is generic, ordering cancellation of the trademark registration that had been used to take down social media posts and book listings.