Trademark

The Ninth Circuit affirmed summary judgment for Igloo, holding that ‘first to market’ advertising claims about a biodegradable cooler concern the origin of an idea — not an observable product characteristic — and therefore fall outside the Lanham Act’s false advertising protections

The Ninth Circuit held that NFTs qualify as ‘goods’ under the Lanham Act and reversed summary judgment for Yuga Labs on Bored Ape Yacht Club trademark and cybersquatting claims, finding genuine factual disputes for trial.