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Impossible Foods v. Impossible X — Court Denies Laches Defense After Jury Finds Willful Trademark Infringement, Awards Fees and Permanent Injunction

After a jury found Impossible Foods willfully infringed a smaller company’s IMPOSSIBLE trademark on apparel and a cookbook, a federal judge denied laches, awarded attorney fees, and permanently enjoined Impossible Foods from using ‘Impossible’ as a standalone mark on apparel and co