Packard Press v. Hewlett-Packard — TTAB Must Consider Marks in Their Entireties; Cannot Improperly Dissect Composite Marks in Likelihood of Confusion Analysis
The Federal Circuit vacated a TTAB opposition ruling, holding that the Board improperly analyzed likelihood of confusion by focusing only on the “Packard” component of HEWLETT-PACKARD rather than considering the marks in their entireties, and failed to apply the correct legal test for th