Vickery v. SD Bullion — S.D. Cal. Trims Consumer Class Action Over ‘Lowest Price. Period.’ Gold-Coin Advertising
In a putative class action alleging that SD Bullion’s ‘The Lowest Price. Period.’ advertising for precious-metal coins was false because competitors charged less, the court trimmed several theories at the motion-to-dismiss stage but allowed the consumer’s core false-advertisi